Bugaboo’s strollers are made for children, but designed for parents. The brand exists to make parent’s lives simpler and easier. Stores play a crucial role in the consumer journey. Future parents want to touch and play with the product - an online journey will only take them so far.

To keep up with the innovative character of the brand and product, we designed Bugaboo's new retail identity. A modular and future ready store concept, born out of the iconic stroller brand’s DNA.