SaaS Summit Benelux is the annual event of the Benelux SaaS Community. A full-day event for SaaS leaders to connect with peers and investors. With curated attendees, focused tracks, and an investor network, you’ll learn how to drive your SaaS business forward. The event was already well-known within the SaaS community and needed to elevate its brand identity.

In close collaboration with the founder and team of SaaS Summit Benelux, we created a visual language that is vibrant and energetic. Starting with only a logo and some colors, we developed a collection of visual brand elements that bring the brand to life. A new logo, color palette, typography, and patterns made the identity feel more cohesive.