Brand identity
Lemar Cycling Couture
Date – march 2018

Lemar is a cycling apparel brand based in The Netherlands, born in Italy. Lemar wants to bring cycling clothing back to its core: performance-based, uncomplicated designs and fair pricing. The brand focuses on Product Leadership + Customer Intimacy.

To launch the brand an identity was needed. Lemar is all about speed, adventure and style. In a very short and intense design process, i was able to create a brand direction. From there on I designed the logo and various brand elements.

Responsible for
Concept Design

Brand identity




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