Brand identity
Doop Cycling
Date – 2018

Doop Cycling is a Dutch Fixed Gear Racing team. They race on a competitive level in The Netherlands and across Europe. This type of sport is fast, it’s loud and colorful. The team needed an identity that represents those elements. 

We named the brand and created a full visual identity bringing an urban and artistic feel on what is a young and upcoming cycling team.

Responsible for
Concept Design
Brand identity
Apparel Design



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