Creative Press Challengee

Client – Volkskrant
Date – 2015


Bad ideas can’t hide in
print and good ideas deserve to shine

Bad ideas can’t hide in print and good ideas deserve to shine. That’s why de Volkskrant introduces the Creative Press Challenge. A new kind of competition that goes back to the core. Show us how pure an idea can be.

The challenge is to create a single print ad for Free Press Unlimited that explains the brand’s core mission in an iconic way.



Free Press Unlimited works to ensure that reliable news and information are and remain available to people across the globe. Particularly people in countries where there is little to no press freedom. By supporting local media professionals and journalists, Free Press Unlimited helps to enable as many people as possible to gain and keep access to the information they require to survive and develop.


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